BerryGlow
_
BerryGlow
Brand Identity and Logo design. Identity and website for a playful makeup studio. Bright colours, glossy textures, and a fruit-inspired visual language shape a youthful brand made to feel fresh, fun, and unapologetically sweet.
Year
2024
The Problem
Young beauty consumers are drawn to brands that feel personal, expressive, and visually engaging, yet many beauty identities rely on polished, predictable aesthetics. Berryglow explores how a playful visual identity can make beauty feel more approachable and memorable.
The Approach
I approached Berryglow by translating the playful qualities of fruit into an experimental, bold visual identity. Bright colour, loud elements, and tactile details were brought together across the brand and promotional posters to create an experience that feels youthful, fun, and fresh.
Using a round sans serif font with bright colours and heavy weight brings the fun dynamic around this font together with the fruit elements around it to give a childish yet fun vibe that would pique the curiosity of passer-bys.
Mockup of storefront for makeup studio
Promotional poster of the makeup studio including brand elements and brand visual direction
Promotional Poster by the streets
4 images
Brand identity
My Computer
BerryGlow
_
Back to My Work
Forward
BerryGlow
Brand Identity and Logo design. Identity and website for a playful makeup studio. Bright colours, glossy textures, and a fruit-inspired visual language shape a youthful brand made to feel fresh, fun, and unapologetically sweet.
Year
2024
The Problem
Young beauty consumers are drawn to brands that feel personal, expressive, and visually engaging, yet many beauty identities rely on polished, predictable aesthetics. Berryglow explores how a playful visual identity can make beauty feel more approachable and memorable.
The Approach
I approached Berryglow by translating the playful qualities of fruit into an experimental, bold visual identity. Bright colour, loud elements, and tactile details were brought together across the brand and promotional posters to create an experience that feels youthful, fun, and fresh.
Using a round sans serif font with bright colours and heavy weight brings the fun dynamic around this font together with the fruit elements around it to give a childish yet fun vibe that would pique the curiosity of passer-bys.
Mockup of storefront for makeup studio
Promotional poster of the makeup studio including brand elements and brand visual direction
Promotional Poster by the streets
4 images
Brand identity
My Computer